Ways to Use Instagram Stories for Your Business
The Instagram has launched Story feature in the August 2016 this feature spread like a forest fire and in the late November 2017 Instagram stories become the most used feature with around 300 million daily users. It has also opened the door of opportunities for the marketers allowing them to reach maximum customers possible. Recently Instagram has reported that stories have encouraged users to spend more time on the platform and visit more frequently. It has been analysed that users under the age group of 25 spend around 35 minimum minutes on a daily basis while the older age group spends more than 24 minutes on the platform. It means you have around 10 to 20 second to reach 300 million users and show what you offer sound impossible, right? But it is possible with the right social media marketing services it is possible and the only question is how? In the below article you will surely get an answer to this question.
How to get started with Instagram stories
Start taking advantage of polls given in the Instagram stories.
Instagram launched another feature in the October that allow customers to add interactive polls in their respective stories. These polls are a fun way to get engage with your potential customers and hear what they think about your products and services. It provides an opportunity to find out customer’s thoughts about a point or subject which will save lots of time, money and energy.
Add links on the stories to increase overall sales
One of the main SMO services is through them brands can form a strong bond with the potential customers. The Instagram stories have taken this one step ahead. However, if you fail to take advantage of these stories then this hardly made connection will go wasted. So, what is the best way to do it? The direct links are the best possible way to turn connection into sales leads. Unlike Snapchat, Instagram allows users to tag and link, amazing right? With this amazing feature, you can add links to your content pages and other profiles in your Instagram stories making it easier for viewers to reach them.
Instagram stories are just perfect for success storytelling
Instagram stories have become a part of social media marketing strategies and are proved to be a valuable content in the eye of the viewers so, documenting your journey through the storytelling will certainly make your business more approachable. When it comes to storytelling NASA is a great example of it. They use Instagram to tell an actual story about how they have come this far? They go deep and use amazing and attractive backgrounds and stickers to make their stories more interesting. Plus, they also share behind the scene footage to engage more customers.
In short, Instagram stories are beneficial for online businesses.
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